8 ways to monetize podcasts

Paid ad traffic is a quick way to increase web revenue

There is also an operation mode on the Internet that uses money to make money and spend money to earn the price difference, the representative of which is Media Buying. The common method is to buy advertising traffic to promote affiliate marketing products for arbitrage, many monthly There are hundreds of thousands of online earning masters, and many people get rich quickly through this channel.

The benefits of advertising

The most common problem with making money online is not finding traffic to monetize. Many people spend half a year writing blog articles, but the daily website visitors are only a few single digits. Others have worked hard to shoot a lot of YouTube video, but the number of viewers on the channel is very small.

If there is no traffic, the opportunity to make money online is almost lost, so how can we turn over? The fastest and most direct way is to operate advertising!

Buying advertisements in everyone’s impression is mostly used to build brand awareness or market products. It seems that only companies or businesses with strong financial resources will use them.

However, for personal online earners who generally have few resources, there is also room to play. That is to use the many third-party products on the affiliate marketing platform (Affiliate Network) to find a suitable promotion plan (Offer), and Quickly use the traffic brought by paid advertising to earn the spread after the transaction.

This kind of money-making model of operating advertising is easy to see results in a very short period of time. Therefore, it has become a revenue channel that is worth developing for those who do not like to spend a long time operating self-media, or prefer short-term operations.
 

How to make the difference in advertising?

Profit = profit from advertising traffic

Now let's take a promotion plan to illustrate:

Taiwan affiliate marketing platform Alliance Online has a marketing questionnaire Valued Opinions Dianzhong promotion plan, if you successfully introduce a new customer to do the questionnaire, you can draw a $155 effect bonus.

Assuming that you can successfully convert a click-through transaction with an average advertising traffic of $35, you will earn a price difference of 120 yuan. If you spend 35,000 yuan to buy ads, the income will come to a considerable 120,000 yuan.

Similarly, as long as you encounter a profitable advertising and marketing mix, you should buy more traffic and take advantage of the existing money-making opportunities.

The advantages of using advertising to make money:

Make money online instantly without spending time running a website or social channel
It can instantly bring huge network traffic and quickly increase the scale of profit

Shortcoming :

• Requires more capital to operate
• Affiliate marketing programs often interrupt or end without warning, putting ad optimization efforts in vain
• There is no income without buying advertising, and it cannot become a long-term passive income channel

Difficulty making money with advertising

A navid4you mentioned in previous articles that advertising placement involves a relatively high technical level and requires a large amount of money, so it is not recommended for newcomers to try it.

But if you're promoting high-margin products, such as home-made products or online courses, it's worth using paid traffic to increase revenue.

In addition, many advertising platforms have also introduced artificial intelligence (smart advertising) functions one after another. With the help of AI machine learning to assist in the optimization of advertising, it has virtually lowered the technical threshold of many operational levels, so it has become a newcomer to try. important niche.

Alternative advertising

The advertising mentioned here is mainly for the purpose of making money online for individuals. There are some differences in essence from traditional advertising marketing, and the differences are:

• The advertising budget is relatively low, after all, personal financial resources are not as good as the marketing expenses of companies and manufacturers
• Operate advertising by yourself, no need to go through an intermediary agency to execute
• Preferred advertising channels and platforms are not the same.
• The focus will be on operating affiliate marketing, using paid traffic to promote other people's services or goods to earn interest

5 Popular Ad Delivery Channels

The following "net earning version" advertising platforms to be introduced do not need to go through an agent to apply for joining. In addition to the low threshold for joining, the execution and cost of advertising can also be controlled by themselves. Therefore, there will be It is a good option to try to increase your internet revenue.

1. Google Keyword Ads

Google owns more than 80% of the search traffic in the world, and its keyword ads can effectively identify advertising audiences with high buying intent, thereby increasing the transaction conversion rate.

Now to give a simple example, some people will enter keywords such as "computer chair price", "buy computer chair", "best computer chair" in the search box of Google. This will be the intention to buy a computer chair. High potential customer base. If you use Google Ads to bid on several keywords above, as long as someone clicks on the ad link, the probability of a transaction will be very high.

In addition, the management background of Google Ads also provides basic audience screening functions. You can set the conditions for advertising according to the audience's geographic location, gender, age and Internet devices. Let the return on advertising investment (ROAS, Return on AD Spending) has a chance of promotion.

The unit price of Google’s keyword advertising is not low. Among all paid advertising channels, it is the most expensive one. The cost per click (CPC, Cost Per Click) of advertisements often exceeds NT$50, which is the key to some fierce competition. The words exceeded the exaggerated 1,000 yuan.

Therefore, unless there are high-margin commodities, it is generally difficult to profit from this advertising channel.

In Google keyword advertising, there is an important indicator that affects the unit price of the advertisement, that is , the Quality Score (QS, Quality Score). The interaction between the copy and the audience.

Simple evaluation criteria are as follows:

QS = Ad CTR + Ad Copy and Landing Page (LP, Landing Page) Relevance + Landing Page Browsing Experience

If there are many people who want to bid for the same keyword ad, the person with the higher QS score will be able to buy the ad space at the lowest price.

Google Keyword Ads Benefits

• Opportunity for exposure in organic search results
• Ability to effectively identify potential customers with high conversion rates

Shortcoming

• Good keywords have fierce competition, and the unit price of the ad is high
• The QS quality score of the keyword has a great influence on the unit price of the advertisement, and it takes time to optimize

In addition, Google also includes some other popular ad types, which are worth noting:

• YouTube Advertising
• Display Network (GDN, Google Display Network).

The traffic of these two advertising channels is very huge, and the targeting of creative materials and audiences is often more complicated than keyword advertising, so it often requires more budget to operate effectively. Therefore, it is generally more suitable for advertising with sufficient funds and It is used by people with more experience in delivery, and the discussion is omitted here.

2. Facebook Social Media Ads

Among all the paid traffic, Facebook advertising is the most popular one. In addition to having a huge network traffic (more than 2.7 billion active users every month), advertising on FB can also use accurate The audience screening function to find the most appropriate potential customers. Therefore, it is often the most popular advertising channel for Internet money workers who do e-commerce or affiliate marketing.

Facebook ads can be placed in the right column, news feed, Marketplace or Messenger. If you find it troublesome, you can also activate the built-in "Automatic Placement" setting, and let AI artificial intelligence help you optimize the advertising. Delivery combination.

As for the billing of FB advertisements, you can choose CPM (the cost of displaying 1000 times) or CPC (the cost of 1 click on the advertisement) by yourself.

Like the Google QS quality score mentioned earlier, FB also has a so-called "Relevance Score". The higher the score, the lower the CPC's click unit price. Since it directly affects the amount of advertising spending, it is worthwhile An important place to work hard.

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8 ways to monetize podcasts

There are three categories of FB advertising audiences:

① Core advertising audience

This is the basic filter condition built into the platform, including the user's gender, age group, living area, interests, etc.

② Custom Audiences

Simply put, it is a self-built customer list. In addition to the ready-made information on the fan page, you can also connect the email list or website visit records collected from other places to connect with the user information of Facebook, and become a An important basis for future advertising.

③ Lookalike Audiences

This is an extension of the custom advertising audience. FB will find out the customers with high homogeneity based on the existing audience list, which is an important source of expanding the scale of advertising and increasing profit opportunities.

FB advertising account is easy to be suspended

Although the effectiveness of Facebook advertising traffic is very high, account blocking is also common. Therefore, before advertising, be sure to read the terms of use carefully. To avoid the risk of suspension.

In addition, although it is a separate individual user, it is best to apply for a Facebook business account (BM, Business Manager). The advantage is that multiple advertising accounts are allowed. If one of them is accidentally banned, there are other accounts that can be Supplementary operation.

Make good use of FB pixel (Meta Pixel)

Facebook pixel is a powerful tool for shopping guide remarketing. It is a set of small codes generated by the FB advertising management background. As long as it is placed on the webpage or product landing page, Facebook will try to integrate the visitor data of the webpage. To the list of customized advertising audiences, it becomes an ideal destination for advertising.

However, due to the stricter protection of personal privacy, some browsers (such as Apple iOS 14.5 and above) have begun to restrict the collection of visitor browsing records. This also indirectly affects Facebook's ability to obtain advertising audience data. In addition to reducing In addition to the accuracy of advertising, the rate of return for purchasing FB paid traffic will also be a big blow.

Advantages of using FB ads

• The audience's filtering conditions are very fine, which can effectively grasp the number of people reached
• Variety of ad types and placement options
• Provide AI optimization function of "automatic placement"
• Through the use of pixel pixels, advertising efficiency can be greatly improved

Shortcoming

• The steps of advertising are complicated
• It belongs to a social platform, the purchase intention is generally not high, and the conversion rate is low
• Ads are strictly reviewed, and accounts have been banned from time to time

In addition to FB, Instagram of the same group is also a popular advertising delivery channel. Currently, the two social media share the same advertising management background.

IG's users are mainly young generations, and the age group is generally lower than that of FB. If there are products suitable for this group, buying IG advertising traffic will be a wise choice.

Other popular social media such as TikTok and Pinterest also have huge user bases, which are ideal channels for purchasing paid traffic.

3. Native Ads

This is a rising star in paid ad traffic, growing in popularity. Native ads are a natural way to incorporate ads into web pages. Because they are presented much like a post on a website, they often lead to higher points Read rates, thereby increasing the chances of a deal.

At present, many heavyweight advertising platforms such as Google Ads, Yahoo Gemini provide this type of advertising. However, due to the huge traffic of many affiliated websites (advertising page providers), if the advertisement is placed there, it may take a few hours (or even a few hours). minutes) will spend all of your budget.

Therefore, unless the purse is very deep, most of the personal online earners with limited funds will avoid these big coffee native advertising platforms.

Ideal native ad serving platform

Since operating native ads is expensive, the smaller, relatively cheap Taboola and OutBrain options have become popular paid traffic sources.

Advantages of using native ads

• It is highly integrated with the layout of the media, allowing the audience to have a better browsing experience
• Has a high click-through rate (CTR, Click Through Rate), which is easy to increase the chance of closing
• Ad copy is approachable, easy to engage with readers and be shared
• The way the advertisement is presented is less obtrusive and has high credibility

Shortcoming

• Advertising optimization takes a long time, and it takes time to delete websites with poor conversion rates (blacklist of advertising space providers)
• A larger budget is required for optimization testing before it can reach the stage of profit

4. Push Ads

When it comes to online marketing, there are not many discussions about push advertisements (the full name is Push Notification Advertising) and the pop-up advertisements (Pop Ads) mentioned below. Generally, traditional manufacturers buy advertisements and do not think of using these two kinds of marketing. pipeline.

However, for those who operate affiliate marketing to make money, it has become a very popular source of paid traffic due to its low price, huge traffic and loose restrictions on advertising content.

Push ads are very similar to mobile phone newsletters, mainly composed of an icon (Icon) and a short marketing copy. In practical applications, it is very suitable for promoting questionnaires and sweepstakes (Sweepstakes), downloading apps or importing product landing pages to Earn transaction commissions.

There are not many audience options for push ads, and there are generally only three places that can be set:

• User's region
• Device used Computer PC or mobile phone
• Dayparting and frequency of ads

Because it is difficult to grasp the interests of the audience, such advertisements are less accurate.

Advantages of using push ads

• Compared with traditional display ads (banner ads), have a higher click-through rate
• Low advertising price, can have a good return on investment

Shortcoming

It works a bit like a pop-up window, which is disruptive marketing
The lack of classification of audience interests affects the effectiveness of advertising
Those who want to try to push advertising traffic can first refer to Propeller Ads , a well-reputed platform.

5. Pop-up ads (Pop Ads)

I believe that everyone has a similar experience. When browsing a certain website, a window advertisement suddenly pops up and forces you to watch it.

Another situation is that a new tab or background window is created, and a window advertisement is quietly inserted for marketing.

This kind of intrusive ads, the quality of the traffic is uneven, the conversion rate is the worst of all paid ads, and because of this, its price is also the cheapest, sometimes it only costs $1 to show 1,000 ads US dollars.

The homogeneity of pop-up advertisements and push advertisements is quite high, and some marketing plans that have been converted in Push Ads can also be realized by using the traffic of the Pop channel.

Advantages of pop-up ads

• Low advertised prices, often a good return on investment
• Simple to set up, easy to launch

Shortcoming

• Intrusive marketing that affects the audience's web browsing experience
• The quality of traffic sources varies greatly and must take time to filter

If you want to buy pop-up ads, the PopAds advertising platform can be a good starting point.

Other ad traffic sources

There are actually many types of paid online traffic, but the most popular and regular sources of advertising traffic are probably the five channels mentioned above. The common features of these advertisements are:

• Huge traffic
• Strong advertising extension (scaling)

Another emerging source of paid advertising traffic worth paying attention to is the international version of TikTok, a short-video social media that has risen rapidly in recent years, with nearly 1 billion monthly active users. If your audience is 30 years old For the following young groups, this will be an advertising traffic channel worth trying.

Of course, other traditional display ads (such as banner ads) still have a large market, and Google's GDN provides a big stage to play.

In addition, some people will choose to deal directly with the traffic source (website), and rent advertising space on the website from the other party through some intermediary platforms such as BuySellAds or choose the way of direct transaction (Direct Site Media Buy).

Another channel worth playing is the sponsored advertisements of KOL influencers, which can also bring monetized Internet traffic through matching platforms such as KOL Radar or influencer hunters .

How newcomers operate advertising

Advertising is the use of a large amount of paid traffic for arbitrage. It is essentially an online money-making model that costs a lot of money but has great profit opportunities.

For newcomers who specialize in affiliate marketing, if you want to get involved in this profit model, it is recommended to start with
low-traffic pop-up window (pop) or push (push) advertising. Allow yourself to get more at a limited cost operating experience.

As for the choice of marketing plan (offer), it is also mainly to promote projects with low unit price and easy conversion. Then through advertising optimization, which includes A/B testing of advertising audience, copywriting and materials, to increase the chance of profit .

In addition, it is usually advisable to apply for several affiliate marketing platforms (Affiliate Network) and advertising traffic trading platforms (Traffic Network). In case of finding a profitable advertising combination, it is easy to use the same or similar marketing. plan, and cooperate with more traffic pipelines to quickly increase the degree of profit.