4 Ways to Make Money with TikTok

 7 Ways Instagram Makes Money Online

Brad Lau, a Singaporean IG celebrity who started by introducing food, currently has about 600,000 followers. According to the statistics of the " Instagram Rich List " published by the British marketing company Hopper HQ, the average income of a post with an industry is US$1,700 (about 5.5 USD). million Taiwan dollars).

Aimee Song, a Korean-American Instagram celebrity who once ranked among the top 30 outstanding young people in the fashion design field of Forbes magazine , currently has about 5.5 million followers, and each sponsored post is worth an astonishing $18,500 . (about 550,000 Taiwan dollars) .

At present, Instagram has more than 1 billion users worldwide, and about 70% of the users are under the age of 34. This social platform based on visual images has gradually become a base for manufacturers to win young consumers. For IG people, in addition to the opportunity to receive job matching, there are also many different ways to make money.

1000 followers on Instagram

As mentioned in this article, Nano-influencer with more than 1000 fans is the beginning of striving for cooperation with manufacturers.

IG influencers with a small number of followers tend to have a better interaction rate, and the loyalty of fans is also higher than that of influencers, which will also increase the conversion rate of transactions. Therefore, it is the niche for small influencers to attract business partners and sponsorships. .

New IG limited-time dynamic external link (Link Sticker)
External links are an important basis for making money with IG, which can divert users on the platform to external websites for further marketing profits.

The early limited-time dynamic "Swipe Up" external link function requires accounts with more than 10,000 followers to apply. However, Instagram has officially lifted this restriction in October 2021. Instead, each account, regardless of the number of followers You can freely use the new external link function " Link Sticker ".

This is a great boon for IG accounts with few fans.

Enable IG Business Account

The personal account and business account on Instagram can be freely switched.

• You can use the Insights report (Instagram Insights) through this analysis tool, you can see the performance data such as the exposure rate and interaction rate of the post, as well as the user information such as the gender, age group, geographical distribution area and active period of the followers.
• Provides an automated scheduling tool to pre-schedule the posting of posts, reducing the burden of many operations. In addition, some third-party professional scheduling software such as Hootsuit and Buffer require an IG business account to function properly.
• Add a call to action (CAT, Call to Action) button in the account profile to increase the chance for visitors to click
• Ability to advertise, do merchandising or increase the visibility of a post

Ways to make money with Instagram

IG uses images and short video as a medium, in addition to visual marketing, it also extends some more distinctive ways to make money, which are now introduced as follows:

1. Receive factory commercial distribution

When manufacturers choose Instagram influencers to cooperate, in addition to the number of followers on the account, the engagement rate (ER, Engagement Rate) will be another extremely important reference indicator.

The conversion formula for the interaction rate is as follows:

Interaction rate = (likes + comments) / IG followers

Suppose your IG account has 1000 followers, and a post gets 20 Likes and 3 comments. The result is (20 + 3 ) / 1000 = 0.023

That is to say, the interaction rate of this post is 2.3%. From the perspective of community marketing, IG influencers with an average interaction rate of more than 2% will have a greater chance to receive business from manufacturers or advertising agencies With sponsorship.

As for IG's industry distribution income market , the difference between them is also very large. In addition to the number of trackers and the level of interaction, other factors such as the industry category and the promotion product itself will affect the amount of income.

For example, some manufacturers will give NT$300 per thousand followers. Others will be as much as NT$1000. Of course, you may also encounter unpaid reciprocal experience programs that only give free samples 🙁

However, a common rough calculation method is that every 100 IG followers can get $1 USD (about $30 NTD) in karma income.

After having a sufficient number of fans and a good interaction rate, how can we increase the opportunities for brand cooperation and business matching? There are several directions for reference:

Join the online celebrity matching platform to make it easy for manufacturers or advertising and marketing agencies to find your services. Service platforms with good reputation such as: KOL Radar , Internet celebrity hunter , SOOCKER

Take the initiative to find some merchants whose product attributes can match your IG customer base to make self-recommendations.

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 2. IG store for product sales

The shopping function of IG is not fully open in Taiwan, only managed clients of some marketing companies can use it. The neighboring Asian countries that have been opened include Japan, South Korea and Singapore. I believe that in the near future, Taiwan can also be fully Open this e-commerce earning channel.

Basically, the shopping function of IG is an extension of the FB store. The merchant needs to enable the e-commerce function on the Facebook fan page first, and link the established product catalog to the IG account. After completing these basic settings, You can put product tags in the posts, and link to external official websites for follow-up shopping guides and transactions.

In addition, the above shopping function will gradually evolve into a new version of the IG store (Instagram Shop), and has a shopping cart function, allowing customers to directly place an order and pay to complete the transaction without leaving the IG platform.

3. Do Affiliate Marketing

Many ways to make money online use affiliate marketing as one of the revenue channels. Affiliate marketing simply means selling other people's goods or services and earning commissions from the middle.

Generally, affiliate marketing is done on the Instagram platform, mainly through the self-introduction field (bio) or the external link in the limited-time dynamic, and replace it with a promotion link that can track the effect. As long as a visitor clicks, it will be taken outside. Product pages or landing pages to complete marketing tasks.

The actual operation process can be:

① Joining the affiliate marketing platform The advantage of joining the platform is that there are more than hundreds of marketing programs to choose from, and it is easy to find suitable products to promote. Platforms with good reputations such as iChannel and Affiliate in the Chinese market . In addition, global orientation CJ Affiliate , Skimlinks can also find many products suitable for promotion in Chinese areas .

② According to the interests of following fans, find out the appropriate marketing plan, and put promotion links in appropriate places (such as self-introduction, limited-time dynamic posts).

In addition, affiliate marketing can be operated in the following ways on the IG platform:

①Paying Shoutouts to actively contact and track enough IG accounts, and IG accounts that match the fan audience with the promoted products, to see if placement marketing can be done.

After negotiating the price, in addition to using the position of the other party's self-introduction column to enter the promotion link, your marketing post can also be pushed to his followers through the other party's IG account, which will increase the number of users you reach. The commission income will also increase as a result.

In addition, if the number of fans on both sides is similar and the content of IG is similar, you might as well try a free friendly post reciprocity (S4S, Shoutout for Shoutout), the practice is that each party sends each other's advertising posts. While increasing exposure opportunities, It also achieves the purpose of mutual benefit and win-win.

②Advertising Since Instagram and Facebook share the same advertising delivery tool, you can directly operate IG's advertisements on the management platform at the back end of FB.

Paid advertising can effectively target the audience, in addition to effectively grasping accurate traffic, it can also bring a high conversion rate. Although the advertising cost may be large, it will often bring good profits through continuous optimization.

The above-mentioned affiliate marketing methods on IG are of course also applicable to the marketing promotion of IG stores.

4. Outsourcing services online

To make the number of followers on Instagram grow steadily, not only do you need to post pictures or videos frequently to maintain freshness, but you also need to invest a lot of effort in interacting with fans. These time-consuming tasks often make many IG account owners who are overwhelmed. Start looking for someone outside to help.

There are also many related services extended by IG. If you happen to have expertise in this area, you can make money by providing services on outsourcing platforms such as 104 Outsourcing Network, Tasker, and Fiverr.

A few common IG services include:

• Art editing or professional photography Graphic design, photo shooting, video clips, etc.
• When the editor thinks about the content, writes the copy, schedules the posting, interacts with the fans by leaving a message, and tracks the performance data, etc.
• Host IG live broadcast to do product introduction or sales
• Influencer marketing matchmaking service Assist manufacturers to find suitable IG influencers for marketing industry cooperation
• Advertising on behalf of operators Use advertisements to target specific audience groups to help manufacturers run brands or do sales
• Rental of IG advertising and marketing space If your IG account has a lot of followers, you might as well use the rental method to provide external links and place customers' advertising posts or marketing videos. For example, provide 48-hour posts, plus a limited-time dynamic Instagram Advertising and marketing mix, TWD $300 per placement.

5. IG TV (IGTV)

This video and audio channel on the Instagram platform allows uploading videos of 15 minutes in length. For accounts with a large number of followers or verified accounts, the length of the video will be relaxed to 60 minutes.

Since IGTV can put external links where videos are introduced, it is convenient for product shopping guides or affiliate marketing, so it has become one of the important channels for making money with IG.

In addition, no matter how many followers you have, as long as you share the IGTV video to the limited-time dynamic, you can also get the external link of Swipe Up by the way. For small IG accounts with few fans (compared to 1 It is a small shortcut to increase income.

In addition, Instagram also recently launched the IG TV advertising profit plan, which is very similar to YouTube's Adsense advertising profit sharing model. IG will play commercial advertisements on your video and audio channels, and according to the number of plays and clicks, the advertisement will be placed Revenue sharing to channel creators.

6. IG Reels short video

Reels can be said to be the Instagram version of TikTok. His videos are mainly 15 seconds long. Like the IG TV just mentioned, it also provides a similar function of e-commerce shopping. Visitors can directly use the product tag (product tag) Make shopping transactions.

In addition, due to the short video characteristics of Instagram Reels, it is very suitable for advertising and marketing, so it will gradually be favored by manufacturers and sponsors, and become an important channel for KOL influencers to match their careers.

IG's Reels feature is still very new and is currently being gradually rolled out around the world.

7. IG Live (Instagram Live)

Through the immediacy and interactivity of live broadcast, the distance between the audience and the audience can be quickly shortened. Whether it is a new product launch conference, industrial and commercial cooperation, online shooting or affiliate marketing, it can often achieve good results.

In addition, IG live broadcast also provides an official fan sponsorship channel. Fans purchase sponsorship badges (badge) in advance, and then use them in the live broadcast. In operation, it is a bit similar to YouTube's super chat.

How to quickly increase IG followers

Using the Internet to make money is nothing more than to master sufficient Internet traffic. The more IG followers, the more opportunities to generate more income. Therefore, how to quickly increase followers and improve your Internet celebrity status, also It has become the most important topic to use IG to make money.

There are many ways to increase the number of IG followers, the more common ones are:

• The frequency of posts should be high, and good content can be used to gain more followers and likes
• Make more messages and interact with fans to cultivate a sense of trust
• Hold quizzes, give samples, free lottery and other activities to increase fan stickiness
• Use the hashtag tool to find the right mix of hashtags to increase the chances of your post being found
• Timely track or tag other IG accounts of the same type
• Increase the number of followers you follow through paid advertising
• Make good use of IG's built-in Insights report (Instagram Insights), to really grasp the situation of interaction with fans, and to make corrections and improvements in a timely manner
• Use the scheduling tool to automatically post when users are active (you can get it from the IG Insights report)
• Cooperate with other like-minded IG accounts to do friendly post reciprocity (S4S) to increase each other's exposure