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 Buddhist SEO Optimization can also Make Great Contributions

Having a huge number of people on the Internet is often the guarantee of bringing money. And being able to get free Google organic traffic is a source of traffic that Internet money-making workers are eager to strive for. This task needs to rely on SEO (Search Engine Optimization)  search engine optimization is done.

Navidforyou used to do SEO optimization, not the so-called obedient brand, such as black hat, gray hat, etc., which are not liked by Google, have been used a lot. For
example,

• Use the software to generate a lot of fake accounts, and automatically leave messages everywhere for backlinks.
• Rent private blog network (PBN, Private Blog Network) space and place article links.
• Pay to join the link farm (link farm), do intensive web link exchange with other websites
• In its heyday, many websites of Afu ranked among the top in Google, which not only brought huge income, but also every few days a website broker would write an email asking for the willingness to resell the website.

Of course, the good times didn't last long. After the rectification of several animals such as Google Panda and Google Penguin (a huge change in Google's page ranking algorithm), many unruly websites were punished. This caused a sharp drop in page rankings. , Not only the network traffic was greatly reduced, but the profit of the website was also greatly reduced. As a result, A Fu also suffered heavy losses, and gradually figured out his own set of Buddhist SEO.

Characteristics of Buddhist SEO website optimization

The word "Buddha" makes people feel like going with the flow and returning to nature. The Buddhist SEO optimization to be discussed here inherits this essence, emphasizing simplicity and time saving, and only focusing on important operational items.

Buddhist search engine optimization is mainly doing the following three things:

1. Use the Keyword Planner to find high-value keywords (money keywords)
2. Use these selected keywords to write good articles with substantial content
3. On site SEO optimization

Generally speaking, as long as you do these three tasks well, you can have more than 80% chance to get a good page ranking. And bring traffic with high commercial value, which becomes the basis of website profit.

As for another often mentioned off-site SEO, its main task is to win the third-party backlinks. Since the operation process often takes a lot of time and energy, it is not It is within the scope of operation of Buddhist SEO. On the contrary, we will only focus on the more efficient and less time-consuming on-site SEO optimization.
 

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 What is SEO

It is not easy to learn SEO (Search Engine Optimization) well. It is not difficult to find some dozens of hours of instructional videos or books with thickness of two to three hundred pages devoted to this topic.

These reference resources for teaching people how to do SEO website optimization, because the content is too much, often make new bloggers do not know where to start.

So what exactly is SEO search engine optimization doing? Simply put, it is trying to get a web page to rank in the top 10 of the search engine ranking (SERP, Search Engine Results Pages) position (that is, on the first page of search) .

SEO beyond Google

Generally speaking, SEO in the narrow sense is only optimized for traditional search engines such as Google, Yahoo, and Microsoft Bing. Since Google's market share exceeds 80%, everyone's focus is almost on Google.

However, the search habits of Internet users are also gradually evolving, and many people begin to like to get answers by watching videos, so they will search for videos directly on YouTube.

Today’s YouTube has become the second most-used search engine in the world besides Google, and the platform itself has gradually developed a set of different SEO ranking methods. In addition to creating eye-catching videos, YouTubers also need to create I optimize my video creations for search engines, hoping that potential viewers can quickly find their videos through the search box.

In addition, in Europe and the United States, if you want to buy something, you often go directly to the Amazon website to do product search. Therefore, the search traffic on the Amazon website has become a battle channel for merchants on the platform. Searching for well-ranked stores is almost making money. guarantee.

In fact, many high-traffic e-commerce platforms (such as Shopee) or social media have their own set of internal search ranking mechanisms. If they can be researched and used effectively, they can bring in many potential customers. Internet traffic .

How to do SEO Search Engine Optimization

Although several different search engines have been mentioned above, this article will only focus on Google's SEO, after all, it is currently the leader in this field.

Operating website SEO can be roughly divided into two major areas: on site SEO and off site SEO. But before operating, you must first make enough effort on the content of the website.

Content is King

Good articles can be said to be the backbone of SEO optimization. In addition to making visitors willing to spend time reading and increasing dwell time on the page, high-quality content is also easy to be reposted or shared on the Internet. Comes with many backlinks, which indirectly also help the page's ranking on Google.

Keywords are the determinant of SEO success or failure
If you are a freelance worker who helps people optimize their SEO websites, then the ranking of keywords will become an indicator of work performance. As long as the planned keywords are squeezed into the first page of Google search, you will be able to successfully ask customers Paid.

What are the keywords (keywords), in short, the query words that everyone enters in the Google search box.

From the point of view of SEO, writing good content is only half the battle. If the keywords are not well mastered, the page may not be visited by people, which means that there is no network traffic.

Inappropriate keywords often lead to the following two situations:

• Your article topic is very unpopular, very few people are searching, and your page is uninteresting
• The topic of the article is very popular, and many people are writing it. Although the search volume of the keyword is very large, because of the fierce competition, your page ranking becomes very low, making it difficult for visitors to find it.

Kind of keyword

Just mentioned that keywords play a very important role in the process of SEO search engine optimization. Now let's take a look at the types of keywords that are often encountered:

1. Primary keywords – also known as seed keywords. These are the words that need the most attention and play in the entire web page.

2. Long tail keywords (long tail keywords) – are words that extend from the main keyword. For example, if the main keyword is "make money", then the long tail keywords can be "how to make money at home", "make money by filling out surveys" "

3. LSI keywords (LSI, Latent Semantic Indexing) - literally translated as "latent semantic indexing". Simply put, it is a word group that is highly related to the main keyword. Generally, when doing Google searches, web pages At the bottom of the page will appear some Google suggested search terms, these are so-called LSI keywords.

When we write articles, we must properly place the above three types of keywords in the content, so that search engines can smoothly include and index these word groups, and become an assistant for search rankings.

In addition, the length of the article is preferably more than 1,000 words. Articles with fewer words often have insufficient depth of content and fewer opportunities to use keywords, so it is not conducive to obtaining good Google rankings.

How to Choose Money Keywords

A keyword with a lot of traffic will not necessarily make money for your blog. We also need to determine where the search intent of the keyword is.

For example, the two keywords "buy a coffee machine" and "how to clean a coffee machine", the first one has the commercial motivation to pay for it, and the gold content is very high. The latter one just wants to know the cleaning method of the coffee machine, and does not spend much money The intent of shopping. So is a keyword that will not make money.

Keywords with high gold content can bring buyer traffic, increase conversion rate, and bring more potential revenue to the website.

As for how to find this type of keywords, in addition to relying on your own experience and judgment, the amount of keyword advertising unit price (CPC, Cost per Click) will also be a good screening method. And this type of data can easily is easily available from the Keyword Planner (more on this later).

Generally speaking, the ideal main keywords of web pages should meet the following three conditions:

• More than a thousand Google searches per month
• low competition
• Gold content is high

In practice, in order to save analysis time and accurately identify keywords with high potential, most of them will use keyword planning tools to help.

A good keyword planner usually has the following important features:

• Keyword Analysis – Including monthly traffic, judging the unit price of keyword advertising with gold content, SEO competition difficulty, etc.
• Analyze your own or competitor's website's popular pages and related SEO data - website authority (DA, Domain Authority), monthly traffic, keyword distribution, etc.
• Keyword ranking of a single page, estimated traffic, number of backlinks, number of social media shares.
• Check the overall SEO optimization of the website and provide suggestions for improvement

At present, most of the easy-to-use analysis tools require payment. For the free part, you can refer to Google's official keyword planner (Google Keyword Planner). However, the disadvantage is that the data on monthly keyword traffic and competition are very general. It will be less efficient.

Recommended keyword analysis tools

1:Ubersuggest

This is the keyword tool provided by the world's top Internet marketing expert Neil Patel (Top 25 of Forbes) , this SEO planning tool is still free at present, but due to the huge operating cost, it has gradually shifted to Paid membership is available. But the free version can still make multiple free inquiries per day.

2. KWFinder

The evaluation in the industry is also good, and the analysis data provided is relatively concise.

3. Ahrefs

This is the SEO planning tool currently used by Afu, which can run very detailed analysis data for websites or keywords. However, due to too many functions and high fees, newcomers may find it difficult to use.

Through the keyword planning tool mentioned above, you can find the ideal primary keyword and related keyword groups in a short period of time. As the content basis for writing articles.

On-Site SEO

The optimization projects on the website are very trivial, and there are many details to be noticed. Fortunately, many of them are only one-time settings, and the time spent is limited. Here, I will apply the spirit of Buddhism, and introduce the simplified version of the internal optimization projects of the website as follows:

• The main keyword should be on the title, and the words should be eye-catching, making people want to click to read
• In the Meta Description part of the article, in addition to containing keywords, the copy should also be able to quickly capture the interest of visitors
• The primary keyword should appear in the first chapter of the article
• In addition to the main keyword, some long-tail keywords and LSI keywords should also be appropriately added to the article.
• The frequency of the keywords should be appropriate, too much will have the opposite effect
• The main and subtitles of the article can use relevant keywords
• According to the importance of the title, apply the appropriate HTML tags: h1, h2, h3
• Contextually relevant pages, to create internal links
• According to the needs of the article content, make external links with relevant high-weight websites (such as WikiPedia)
• Do a good job of image SEO optimization – image file alt text (Alt) in HTML tags uses keywords
• In addition to short URLs, it is best to include keywords
• Use mobile-friendly responsive web pages (RWD, Responsive Web Design)
• Use a thumbnail tool (such as iLoveIMG ) to reduce the size of the image file to speed up the display speed of the web page
• Website using SSL security certificate
• Choose a good web host to make your website more responsive
• Off-Site SEO

In this field of search engine optimization, the main task is to find high-weight related websites for backlinks (external links). In the eyes of Google, this type of link means that people like and recommend your website. If the other party's The higher the authority (weight), the better the ranking of the web page.

In addition to linking through forums or social media, the commonly used (white hat, white hat) methods often use communication channels such as Email to directly contact other webmasters to seek their consent to join external links.

As for how to find a suitable backlink website, there are many techniques and means, but Afu's Buddhist SEO only recommends building a few on relevant forums, social media or blogs in the first few months of the website's opening. Backlinks are fine.

Another reason to emphasize is that if the content of the webpage itself is good, others will take the initiative to link to your website. If the content is not good, it will be very difficult to get backlinks from external sites.

SEO Hacks for WordPress Blogs

At present, more than 35% of the websites in the world use the WordPress website system, so it is often the preferred website building software for building personal blogs.

WordPress itself is an SEO-friendly software. For bloggers, in addition to the above-mentioned SEO operation items, several free plug-ins can be used to enhance the execution.

Highly rated are:

1.Yoast SEO

This plug-in can automatically adjust and suggest the SEO optimization method of web pages, so that your website can better meet Google's indexing needs.

The main functions are as follows:

• Improve the SEO exposure of web pages to facilitate search engine indexing
• Be able to find out the deficiencies in SEO optimization of web pages, and provide timely suggestions to solve them.
• Monitor the appearance density of keywords in web pages to avoid using too many or too few times and affecting search rankings.
• Automatically generate XML sitemaps to facilitate web pages to be quickly crawled and logged by search engines.
• For pages with English content, the readability analysis of the article will be provided
• Simple and easy operation interface

2.WP Super Cache

The display speed of web pages is also one of the important factors affecting Google ranking. In addition to choosing a good web host, the use of website caching technology can also effectively improve the response speed of web pages. This very popular WordPress plug-in provides The following important functions:

• Backup slow WordPress PHP dynamic web pages into static web pages (html), providing the host with fast reading
• It can compress the file of the web page to be smaller, and speed up the transmission speed
• Support Content Delivery Network (CDN, Content Delivery Network) service, which can effectively use the network host in close distance to read the backup webpage faster

Another recommended website cache plugin is W3 Total Cache

The overall function will be more powerful than WP Super Cache, but the setting is relatively complicated.

Get the number one ranking on Google

The spirit of Buddhist SEO is to use the least amount of time to achieve the best search ranking results. However, if you find a web page article that is very profitable, it is a pity that you have not been able to get the top few Google search rankings (the first place is more Good), then you might as well take the time to operate off-site SEO (off-site SEO), so that your revenue has the opportunity to go to the next level.

The focus of off-site SEO is to build backlinks (Link Building), adding backlinks to other people's online media and pointing to their own web pages.

Common practices are as follows:

Comment on online forums, social media or other people's websites
Contribute to an online magazine or seek to have a guest article on someone else's website
in conclusion :
The operation items of SEO search engine optimization are complex and numerous, and it is not simple to be able to fully penetrate them. Many Internet marketing companies make a lot of money by providing SEO website optimization services.

Afu's Buddhist SEO mainly emphasizes selecting good keyword groups first and using them to write high-quality articles. Then, focus on on-site SEO optimization projects.

Although it seems to be too streamlined, it is like the resource allocation problem of the 80/20 rule . If you focus your energy on the most important SEO optimization projects, you will have the opportunity to obtain a significantly advanced Google page ranking score.