Are you still advertising on your blog? Affiliate Marketing can Make more Money
The "Navi4you" blog you are reading has both Google Adsense ads and affiliate marketing promotion links. After one month's statistics, the income of affiliate marketing is more than 10 times that of advertising.
Many blogs on the Internet, such as the blogs on PIXNET, still rely on MIB (Money In Blog) advertising profit sharing plan or Google Adsense advertising clicks to make money.
If these bloggers can also use their own network traffic channels to operate affiliate marketing, then their profit prospects will be multiplied.
1. What is Affiliate Marketing?
Affiliate marketing simply means selling other people's things and taking a cut. Manufacturers promote their products with the assistance of their partners, so that sales performance grows rapidly, and at the same time, some of the profits earned are distributed to these marketing partners. Everyone is happy. It is a kind of Mutual benefit and win-win mode of making money.
On the other hand, from the point of view of promoters (partners), because there is no need to invest money, and do not need to do inventory and customer service. Therefore, it is a low-risk and high-profit method of making money online.
How affiliate marketing works can be explained simply as follows:
- The manufacturer (advertiser) first proposes an affiliate program (offer), and then recruits a group of marketing partners (publisher) to assist in promotion.
- Partners use their own marketing channels (such as blogs, Facebook fans, YouTube channels, LINE groups
- or buy paid advertisements) to insert relevant affiliate links. As long as a visitor clicks this link, they come to the manufacturer The product page above. There is an opportunity to make further trading actions.
- For each traded product or task, the manufacturer will pay the corresponding profit sharing commission to the partner
2. Advantages of doing affiliate marketing
Affiliate marketing is very much like a real estate agency or insurance in traditional industries. It is also like an online version of running a business job. Because as long as an order is completed online, you will get a performance bonus.
This marketing model using the Internet has several special benefits:
- Free to join – Most of the affiliate marketing promotion programs are free to join. It is a very friendly way to make money online.
- It is a good source of passive income. The channel of marketing promotion can be open all year round, and website visitors can complete the transaction through the promotion link at any time. It allows you to have passive income even when you sleep.
- There is no need to go to the customer to visit, avoid the embarrassing situation of being rejected during face-to-face or telemarketing
- Only focus on product promotion, as for the cash flow of goods, logistics and follow-up customer service are all handled by the manufacturer. It can be regarded as a risk-free method of making money online
- There are no geographical restrictions. Through online marketing, you can sell things to Taiwan, Hong Kong or further afield in Europe and America
- Through different Internet media traffic, you can reach a considerable number of potential customers. Significantly increase the chance of profit.
3. Function of Affiliate Marketing Network
Some advertisers who do affiliate marketing operate their own affiliate programs, but most of them entrust affiliate marketing platforms to help manage them. Its benefits are:
The platform will provide a complete transaction tracking system, such as tracking codes, promotion links, transaction records and the issuance of audit bonuses, etc.
There is a Marketing Account Manager (AM, Affiliate Manager) to answer and solve various problems that members may encounter when promoting
The platform will be responsible for helping recruit new members, screen qualified promoters, and let the manufacturer's affiliate program have enough human resources to do a good job in marketing.
From the perspective of a publisher, the affiliate marketing platform gathers many merchants in the same place, allowing members to easily select their favorite affiliate program. Just find a product that sells well and has a high bonus. Apply Participate in its promotional programs. Start marketing and earn commissions.
Of course, members can also operate many affiliate programs at one time, first test to see which promotion project has a high conversion rate and is easier to make money, and then increase efforts to promote it. Let your income increase rapidly.
4. Types of Affiliate Marketing Promotion Programs
There are many different types of promotion in affiliate marketing, but Alfred will only classify it into two different types here:
4.1 CPS (Cost per Sale) – The bonus is calculated according to the sales. It mainly promotes physical products, but also includes some digital products.
The famous Amazon Associates is selling This type of product. At present, there are more than one million kinds of products on the Amazon shopping site in the United States, and the items that affiliates can choose to promote are very amazing.
Generally speaking, for the CPS affiliate program that mainly sells physical products, most merchants will provide a transaction commission ranging from 2% to 10% to the promoter according to the price of the product. Related Topic
Sometimes it can reach 50% or even 70% of the unit price of the product. This The type of affiliate marketing platform that specializes in selling digital products is represented by ClickBank.
In fact, after digital product developers have made products, they can continue to sell them without limit. Because there are no inventory and delivery problems, the cost of products is mostly very low. Therefore, the commissions that can be obtained can be higher than that of physical products. a lot of.
4.2 CPA (Cost per Action) – The bonus is calculated according to the number of completed tasks.
These tasks such as completing the collection of customer lists, applying for a bank credit card, joining as a market research member, renting cloud software services or downloading a mobile game, etc. . Because the marketing items are more diverse, several subsidiary types are also extended, the more common ones are:
CPL (Cost Per Lead) – This type of promotion plan is mainly to obtain a customer list or complete a membership registration.
CPI (Cost per Install) – mainly for downloading mobile video games and apps.
Pay per Call - When someone sees the phone number on your ad, and uses this number to call and ask about the product. For every successful call, you will get a bonus. This type of promotion program is now more extended Mobile-based models such as Click2Call and Click2SMS. Make marketing plans more flexible.
COD (Cash on Delivery) – that is, cash on delivery in Chinese. Many early marketing plans for beauty and health care products will allow customers to first free trial (free trial) and then automatically debit (rebill). At present, this type of promotion scheme is very popular. The marketing stuff also extends to many trendy products.
5. How to choose a good affiliate marketing platform
At present, more than half of the affiliate marketing programs in Taiwan that Navi4you runs are using foreign affiliate marketing platforms. The reason is very simple, because the commissions they give are higher.
In the past few years, Affiliate Networks has contacted more than 30 Affiliate Networks. It covers a wide range of countries and regions, including the United States, Canada, the United Kingdom, the Netherlands, Israel, Hong Kong, Taiwan, and Malaysia.
So what should you pay attention to when choosing a good affiliate marketing platform?
Make sure there are no products you want to promote on the platform
The company's reputation is better – try to choose a company with a large scale and a long-term operation. At the same time, pay more attention to whether there are any negative reviews on the Internet. For example, the distribution of profit sharing bonuses is not punctual or the commission of promoters is maliciously deducted
Ways of requesting money – Generally, the distribution of bonuses is mainly through PayPal, bank transfer or check.
The minimum amount of bonus payment – the current general standard is about $100 or more before it will be issued. Of course, the lower the specified amount, the better it will be for you.
Distribution cycle of profit sharing commission – Distribution cycle of profit sharing commission – After the platform confirms the effective promotion bonus, some are distributed in 1 month, and some are delayed until 3 months or longer before giving you the money. For the payment cycle Too long a platform will increase the risk of poor turnover or not getting money, so it is necessary to consider whether it is worth helping them promote.
6. Apply to join the affiliate marketing platform
Membership applications for most affiliate marketing platforms or the Affiliate Program are free. The difficulty level of each company’s qualification review is also different. Generally speaking, CPA-based platforms will review more Strict. Sometimes there will be a phone interview.
In fact, sometimes the application for membership will be rejected, so try a few other companies, and there will always be places that are accepted. In addition, you may wish to cooperate with Skimlinks , an intermediary service provider for affiliate marketing .
Skimlinks brings together about 50 mainstream affiliate marketing platforms in the world (such as Amazon affiliate, CJ Affiliate, Rakuten), and provides affiliate programs of nearly 50,000 manufacturers for you to join freely.
It is easy to apply for Skimlinks. Currently, there are more than 60,000 members worldwide. More than half of the top 100 online media in the United States such as USA Today and Buzzfeed are its users. Of course, it is also useful in the "Navi4you" blog. Its service!
The advantage of using Skimlinks is once and for all, you don't have to apply everywhere in order to join individual affiliate marketing programs. Of course, the disadvantage is that it will take a cut. About 25 % of the bonus you earn will be deducted as a service fee.
The good news is that membership of several mainstream platforms in the Chinese market (such as Tongwang , Alliance.com ) is easy to apply for success. You can join several more platforms at a time, so that you have more choices of promotion plans, and then Increase your chances of making a profit.
7. How to choose an affiliate marketing promotion plan
The promotion programs in the affiliate marketing platform often exceed hundreds or even more than a thousand, and sometimes it is quite difficult to choose. Navi4you has sorted out some points to be considered here as a basis for selection:
① The products to be promoted are best related to the content of the website – for example, if a travel blog sells cleaning robots. It may seem quite abrupt.
② Try to sell popular products – Most of the affiliate platforms will make a ranking list for popular products with high transaction volume. You can make good use of this statistical data to find ideal products for marketing.
Generally, hot-selling products have several characteristics as follows – good reputation of the brand, excellent quality of products, high conversion rate of transactions, good profit sharing bonus, etc.
③ Shop around, don’t suffer – sometimes on different platforms, you will find exactly the same products, but the commissions given by each platform are different. At this time, you have to make comparisons diligently and pick out Programs with high bonuses to promote.
④ Find the sweet spot of the best selling price of the product – if the product is cheap, you will get less bonus. If the unit price of the product is high, it may be difficult to sell, and you will not get a commission .
How to find out the popular transaction price, increase the number of orders (more performance bonus), it may take a while to observe and analyze by yourself.
⑤ The longer the validity period of the tracking code (cookie), the better – the tracking code of the Amazon Affiliate Program is only valid for one day. If the visitor goes to Amazon to shop through the promotion link, if the transaction is not completed within 24 hours, they will not get the commission.
In the current promotion plans of manufacturers, the validity period of cookies is mostly within 30 days to 90 days. It is better for you to choose a marketing plan with a longer cookie validity period.
⑥ Choose products that are not easy to be eliminated – some electronic products, the frequency of new updates is very high, if you promote this type of products, you must update the marketing copy every once in a while. It will cause a lot of work burden.
For example, you specialize in promoting popular mobile phones, and on your blog, you introduce more than 20 styles in one go. However, a new model comes out the next year, so you have to obediently change the promotion content again.
Think about it, this will be very tiring. Therefore, when looking for product sales, it is best to choose something that will not be out of fashion (such as ergonomic chairs) to promote.
⑦ Pay attention to promotion restrictions – Many affiliate programs will have promotion restrictions. If you do not comply with these norms, your transaction bonus will be confiscated. It is equivalent to doing white labor.
Similar restrictions, such as, when operating keyword advertising (PPC, Pay per Click), prohibit the purchase of brand-related words.
In addition, some network traffic pipelines may also be on the banned list. For example, you cannot use pop-up windows (pop) for promotions.
⑧ Confirm that the manufacturer's product landing page (landing page) is highly persuasive - when a visitor comes to the manufacturer's product page through your promotion link, if he finds the content of the introduction boring, the persuasion is very low. Then this order There will be no deal. You also won't get the bonus.
Therefore, when choosing an affiliate program, you must first determine whether the manufacturer's product page is very attractive. Make customers willing to place an order.
8. Do CPS or CPA affiliate program, which one will be more profitable?
There are people in these two camps who have made very considerable income. Most of the CPS-type promotion programs are carried out through websites/blogs. Once the website has considerable traffic, it can bring in closed orders one after another, and then become a very popular Good passive income channel.
In addition, many people will sell the website at a price of about 30 times the average monthly income after making the website profitable. That is to say, if the monthly income of the website's affiliate marketing is 10,000 yuan, you have the opportunity to sell it in a similar Flippa On the website auction platform , he made 300,000 yuan for himself.
As for those who operate CPA, many people choose to use a large amount of advertising (media buy) to operate. The advantage of it is that you can immediately buy a huge amount of traffic to operate the affiliate program, and the speed of making money will be very fast.
Although this type of advertising operation is very profitable, it requires high capital and technical requirements.
First of all, there is a time lag between paying to buy ads and actually receiving commissions, so you will encounter cash flow problems.
At the technical level, there are more problems to be dealt with in advertising, such as:
- Choice of web traffic type: What kind of traffic do you use to advertise. Google keyword traffic, social media traffic, native ads, pop up/under traffic, push notification traffic, etc. The price and quality of each kind of traffic are different, so you need to know how to adjust.
- Selection and operation of advertising platforms: Google Ads , FB ads and many third-party ad traffic exchanges (Outbarin, PopAds…)
- Operation and use of ad trackers: Trackers are an indispensable tool for measuring the effectiveness of advertising. Such as Voluum .
- Enhancement of web host and application of Content Delivery Network (CDN, Content Delivery Network) settings. Make the landing page more responsive.
- The use of advertising copy analysis tools (ad spying tools): It is mainly used to analyze the advertising copy of competitors. To inspire more marketing inspiration. Such as WhatRunsWhere, AdPlexity.
- Ad copy and landing pages are constantly being optimized and improved to increase conversion rates
The technical projects of these advertisements can be described as dazzling, and people who are new to it may be dazzled. Therefore, using paid advertisements to operate CPA affiliate marketing is more suitable for experienced people to operate.
9. Request for Affiliate Marketing
Generally speaking, it takes about 30 to 60 days for a successful order to get a profit-sharing commission. The affiliate marketing platform will settle the bonus you can receive once a month, and remit the money to the payment method you instructed. you.
As for the channel of receiving the money, the most commonly used is bank remittance or the channel of PayPal to receive money.
In addition, you can also consider using Payoneer's cash flow service. In addition to many affiliate marketing platforms that directly support transfers, you can even use the US (or other major foreign currency) virtual personal bank accounts provided by it to receive any Earned foreign currency commissions (such as Amazon affiliate marketing revenue).
Further reading:
10. [jargon] often used in affiliate marketing
Affiliate marketing has a high chance of participating in some foreign promotion platforms. At this time, most of the communication will be done in English. Now list a few terms that are often seen. Occasionally, you can use them to make comparisons. "Pro" some 🙂
AM – Affiliate Manager (Marketing Account Manager). Many CPA-oriented affiliate marketing platforms often assign an AM as a window to contact you after you join as a member. AM will usually suggest which ones have good conversion rates. Marketing plan. And help you deal with all kinds of intractable diseases encountered in the promotion.
Cap – usually refers to your monthly promotion quota. Some affiliate marketing plans have advertising budget restrictions, or you need to control the quality of task transactions (such as list collection), the platform will give you a promotion amount in advance. Exceed the quota You may not be able to get the profit sharing bonus.
Geo – refers to the valid countries and regions specified by the marketing plan. If the order you successfully promoted is not in the specified list, you will not get a commission.
Lead – The number of promotion orders/tasks that are effectively reached
Offer – refers to the affiliate marketing program itself. Some people use the word campaign instead.
Now for a simple example. Your AM might write an Email to you:
HK : 50 leads
TW : 100 leads
11. Affiliate Marketing Platform Recommendation
If you want to do affiliate marketing in Taiwan, Navi4you suggests that you can apply for Tongwang or Affiliate Network first.
There are more affiliate programs on the channel king. But if you like to promote the CPA (Cost per Action) type of marketing plan. Instead, you will find more diverse projects on the affiliate network.
In addition, another feature of the Affiliate Network is that it provides opportunities for cooperation with manufacturers and businesses . You can find many sponsorship activities that you can participate in in the case-receiving area on the platform, just through your own media Channels (such as blog, Facebook, IG, YouTube) are exposed and published, and you will be able to get industry awards.
Other affiliate marketing platforms worth checking out are:
Foreign market:
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